From the ground up, WTF gear sets itself apart from the rest...

All of our pouches are double layer Cordura.  Where others skimp and use a hemmed or edged single layer, we beef it up and do it right with a double thickness.  Instead of an improper reinforcement, we use a MilSpec 42 stitch bartack.  Rather than using a solid color webbing for flaps, we take the time to make them from the same fabric as the pouch giving you a more coordinated product.  When we have the option of doing it right or doing it "good enough," we spend the extra time in proper execution.

We go out of our way to source American made and free world made materials.  While this costs more, it results in a professional, ethical, well made, innovative product you'll be proud to own (and show off:-) and will last a lifetime.

We make all of our gear in house. We do not rebrand other gear, we do not use someone else to make it, and we do not compromise quality to produce orders faster.

Because we oversee every step of the development and manufacturing process, we have no problem offering a lifetime warranty you'll never need. Should the unimaginable happen and your WTF gear fails you, send it back for repair or replacement.